When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly.
It’s crucial to fill them up again by consuming quality content yourself.
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Christina Walker | Author at https://writtent.com/
Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.
The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
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When it comes to social media, there are so many numbers you could track – likes, followers, shares or retweets, and more.
How do you know which are the most important, or even worth tracking at all?
How do you get started with social media for small businesses?
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If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization:
- a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic
- loads of visitors mean absolutely nothing without conversions
One of the best things about content marketing is how it builds credibility, amplifies authority, and makes you a thought leader.
But what exactly is thought leadership?
Wikipedia defines a thought leader as someone who “is recognized by peers for having innovative ideas. Thought leaders often publish articles and blog posts on trends and topics influencing an industry.”
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Thanks to latest Google algorithm updates, getting your blog to appear on the first page of search results is trickier than ever. Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods?
SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks.
Enter Twitter (now it’s X) scheduling and social media automation, which have a lot of strong supporters – and strong opposition.
If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. You know how powerful great content can be — you just don’t feel up to the task of creating it.
The good news is, almost every business blogger feels this way at one point or another, so you’re not alone. Even better, these blog writing tips will help you pump out great articles every time.
If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs.
So you brainstorm content topic ideas and create a strategy, and then you realize:
That’s a lot of content.