Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters.

While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Are the majority of emails you send bouncing back to you? Is your spam complaint rate so high your messages aren’t even being read?

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.

If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. That’s one of the reasons we can’t help but love the term “call-to-action,” because it’s quite literal and to-the-point. Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle.

With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing!

Still wondering why you should be blogging?

So, yes – when done right – blogging is definitely worth spending time on…

Do your landing pages successfully convert visitors into subscribers, buyers, or leads?

If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization.

Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back.

When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words. Adam Thompson points out that “if [your blog] doesn’t look inviting, attractive, and easy-to-read, you’re less likely to earn social shares or natural backlinks.” Failing to format can ruin your best intentions of growing an audience and subscribers, improving your SEO, and generating leads.

You know there are people who just enter the room and the atmosphere changes. You feel their energy, feel their attitude to life, feel their wisdom and strength. I got a chance to sit down and talk to such a person.

Lights on. Guy Kawasaki.

Venture capitalist, entrepreneur, a former evangelist at Apple and the author of 12 books now.

Search engine optimization is constantly changing, but you still need to include keywords in your content. But how do you find the best keywords?

With the tools and tricks of experienced search engine marketers, of course. Use these secrets to find keywords that help you pull in lots of profitable traffic.

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