As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point?

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once:

There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts.

Are you struggling to find the right words to sell your product or idea?

Do you want to find better words that sell to maximise your conversions?

All writers know how important word choice is, and the power that a single word can have on readers. Choosing the right word can be the difference between them taking action and remaining passive readers. It can be the difference between writing content that’s memorable and content that’s easily forgotten.

I’m going to be bold here and create an ultimatum for bloggers.

Your headline is the most important part of your blog post.

Why?

Because if you don’t have a great nay, sensational, awe-inspiring headline for your blog post, no one will ever read it.

Stop wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. These great tips will have you writing amazing killer headlines that will get your blog read and shared.

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With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough.

To help you avoid burnout, beat writer’s block, and ultimately get more results, here are 35 sure-fire copywriting tips from some of the greatest copywriters and advertisers.

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If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques.

A true champion copywriter knows how to utilize each of these techniques to maximum effect to gain more product sales. So without further ado, I present 15 Must-Know Copywriting Techniques — read ’em, learn ’em, implement ’em!

Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. While there are a number of both battle-tested and brand spanking new copywriting tips and formulas in existence, there are a handful that translate especially well to forms of content outside of advertising and sales. While AIDA is considered by many to be the ultimate formula, there are actually several others that work for marketing and other content, not just sales and advertising.

Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money.

Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it.

Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company.

For some reason, myths (on practically any topic) gain huge popularity and widespread acknowledgement. Just take Olympus and the Greek gods, for instance.

But not all myths are so clearly fictional as Greek mythology. Some of them — like these 5 copywriting misconceptions — are believed to be true by many people, simply because they’re retold on popular blogs or spread by so-called “gurus” of the industry.