58 Unbeatable Reasons to Run a Blog for Business

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Merely having a static site for your business today is just not enough. In fact – without regular updates - such a website can even hurt your business.
Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.
Okay… here we go!
The more you blog - the more traffic, leads and sales you get
1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages Tweet (Source: HubSpot) 2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages Tweet (Source: HubSpot) 3) Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog Tweet (Source: HubSpot) 4) Small businesses (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles Tweet (Source: HubSpot) 5) Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads Tweet (Source: HubSpot) 6) B2B companies that blog only 1-2 times/month generate 70% more leads than those who don’t blog Tweet (Source: HubSpot) 7) Average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 Tweet (Source: HubSpot) 8) B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200 Tweet (Source: HubSpot) 9) The average company with 100 or more total blog articles is more likely to experience continued lead growth Tweet (Source: HubSpot) 10) Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer Tweet (Source: HubSpot) 11) Businesses that blog more than 20 times/month get 5X more traffic than those who blog less than 4 times/month Tweet (Source: HubSpot)
Blogging is critical to get inbound links to your website
12) Companies that blog have 97% more inbound links Tweet (Source: SocialMediaToday) 13) Websites with blogs have 434% more indexed pages Tweet (Source: SocialMediaToday) 14) 2/3 of marketers say their company blog is “critical” or “important” to their business Tweet (Source: OverGo Studio) 15) Blogging requires roughly 9% of marketers’ total full-time staff dedications and only 7% of their budgets Tweet (Source: HubSpot) 16) 70% of the links search users click on are organic, not paid. Your website has to have content to get discovered Tweet (Source: HubSpot)
Customers rely on information from blogs when shopping online
17) 61% of US online consumers have made a purchase based on a recommendation from a blog Tweet (Source: Jeff Bullas) 18) 81% of US online consumers trust information from blogs Tweet (Source: Jeff Bullas) 19) 43% of marketers generated a customer from their blog this year Tweet (Source: HubSpot) 20) 79% of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog Tweet (Source: HubSpot)
21) 21% of website visitors who shop online decide on a product/service based on information they read on blogs Tweet (Source: HubSpot)
22) Marketers spend 55% more time on their budgets than on blogging Tweet (Source: HubSpot)
The more often you blog - the more customers you acquire
23) 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly Tweet (Source: HubSpot) 24) 59% of B2B marketers believe blogs are effective in achieving their business goals Tweet (Source: Content Marketing Institute) 25) 86% of B2B small business marketers favor blogs as their most effective content marketing tactic Tweet (Source: Content Marketing Institute) 26) 69% of B2C marketers are using blogs as a part of their content marketing strategy Tweet (Source: Content Marketing Institute) 27) 66% of marketers plan to increase their use of blogs this year Tweet (Source: SocialMedia Examiner)
Blogging is one of the most widely used marketing tactics
28) 59% of digital marketers start a new blog or invest heavily in blogging Tweet (Source: Moz) 29) Blogs is the most popular content marketing tactic used by 73% of digital marketers Tweet (Source: Moz) 30) Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. By creating more offers and blog articles, you create more opportunities to rank in search engines. Tweet (Source: HubSpot) 31) 81% of marketers rated their blog as "useful" or "better." Tweet (Source: HubSpot) 32) 57% of marketers reported that they have acquired a customer through their company blog Tweet (Source: HubSpot) 33) The average budget spent on company blogs and social media has nearly tripled in three years (from 9 to 21%) Tweet (Source: HubSpot)
Blogging is hot and growing
34) There are 31% more blogger today than there were 3 years ago Tweet (Source: HubSpot) 35) US Internet users spend 3X more time on blogs and social media than they do on email Tweet (Source: HubSpot) 36) Most people read blogs more than once a day Tweet (Source: HubSpot) 37) Over 40% of US companies use their blogs for marketing purposes and the number if growing Tweet (Source: eMarketer)
Blog is a great way to let customers discover what you offer
38) 19% of online shoppers refine their choice based on information they read on blogs Tweet (Source: HubSpot) 39) 19% of online shoppers get support and answers from blogs Tweet (Source: HubSpot) 40) 17% of online shoppers discover products and services from blogs Tweet (Source: HubSpot) 41) 14% of online shoppers get assurance from blogs Tweet (Source: HubSpot) 42) 13% of online shoppers are inspired by blogs to make a purchase Tweet (Source: HubSpot) 43) 7% of online shoppers make a purchase directly from blogs Tweet (Source: HubSpot)
Whether you are a B2C or B2B company - blogging for business works
44) B2C companies that blog generate 88% more leads per month than those who do not Tweet (Source: HubSpot) 45) Companies with >51% of blog articles experience a 77% median increase in lead generation Tweet (Source: HubSpot) 46) B2B companies that blog generate 67% more leads per month than those who do not Tweet (Source: HubSpot) 47) 56% of companies that blog monthly have acquired a customer through their blog Tweet (Source: HubSpot) 48) 66% of companies that blog weekly have acquired a customer through their blog Tweet (Source: HubSpot) 49) 70% of companies that blog 2-3 times per week have acquired a customer through their blog Tweet (Source: HubSpot) 50) 78% of companies that blog daily have acquired a customer through their blog Tweet(Source: HubSpot) 51) 92% of companies that blog multiple times a day acquired a customer through their blog Tweet (Source: HubSpot)
Blogging is rated by many marketers as a critical marketing activity
52) 50% + of online users read blogs Tweet (Source: eMarketer) 53) 25% of marketers rated blogging as a critical marketing activity Tweet (Source: HubSpot) 54) 81% of marketers rated their blog as useful or better Tweet (Source: HubSpot) 55) 34% of marketers rated their blog as important Tweet (Source: HubSpot) 56) Over 46% of users read blogs more than once/day Tweet (Source: HubSpot) 57) The majority of people – 38% read 5-10 blogs Tweet (Source: HubSpot) 58) Companies that blog have 55% more website visitors Tweet (Source: HubSpot) Ready to start blogging? Contact us for a free consultation!
Comments (94)
I would say if you have a group of fans on Facebook and no blog, then you have a perfect group to initially market your blog. With auto responders you can automate your blog efforts.
Kimberly, thank you for the comment. What do you mean by auto responders and blog automation?
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[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
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[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
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[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]
[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here are 58 reasons why businesses should run a blog. […]
[…] It could be a funny blog, or serious industry stories, as long as the content that is being produced has a focus on their respective business industry. That’s just one example, but there are tons of opportunities for businesses in any specific industry. Don’t believe us that blogging is important? Here’s 58 reasons why businesses should run a blog. […]