58 Unbeatable Reasons to Run a Blog for Business

Merely having a static site for your business today is just not enough. In fact – without regular updates  – such a website can even hurt your business.

Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.

Okay… here we go!

The more you blog – the more traffic, leads and sales you get

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages. (Source: HubSpot)

2) Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages. (Source: HubSpot)

3) Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog. (Source: HubSpot)

4) Small businesses (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles. (Source: HubSpot)

5) Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads. (Source: HubSpot)

6) B2B companies that blog only 1-2 times/month generate 70% more leads than those who don’t blog. (Source: HubSpot)

7) Average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50. (Source: HubSpot)

8) B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200. (Source: HubSpot)

9) The average company with 100 or more total blog articles is more likely to experience continued lead growth. (Source: HubSpot)

10) Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer. (Source: HubSpot)

11) Businesses that blog more than 20 times/month get 5X more traffic than those who blog less than 4 times/month. (Source: HubSpot)

Blogging is critical to get inbound links to your website

12) Companies that blog have 97% more inbound links. (Source: SocialMediaToday)

13) Websites with blogs have 434% more indexed pages. (Source: SocialMediaToday)

14) 2/3 of marketers say their company blog is “critical” or “important” to their business. (Source: OverGo Studio)

15) Blogging requires roughly 9% of marketers’ total full-time staff dedications and only 7% of their budgets. (Source: HubSpot)

16) 70% of the links search users click on are organic, not paid. Your website has to have content to get discovered. (Source: HubSpot)

Customers rely on information from blogs when shopping online

17) 61% of US online consumers have made a purchase based on a recommendation from a blog. (Source: Jeff Bullas)

18) 81% of US online consumers trust information from blogs. (Source: Jeff Bullas)

19) 43% of marketers generated a customer from their blog this year. (Source: HubSpot)

20) 79% of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. (Source: HubSpot)

21) 21% of website visitors who shop online decide on a product/service based on information they read on blogs. (Source: HubSpot)

22) Marketers spend 55% more time on their budgets than on blogging. (Source: HubSpot)

The more often you blog – the more customers you acquire

23) 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly. (Source: HubSpot)

24) 59% of B2B marketers believe blogs are effective in achieving their business goals. (Source: Content Marketing Institute)

25) 86% of B2B small business marketers favor blogs as their most effective content marketing tactic. (Source: Content Marketing Institute)

26) 69% of B2C marketers are using blogs as a part of their content marketing strategy. (Source: Content Marketing Institute)

27) 66% of marketers plan to increase their use of blogs this year. (Source: SocialMedia Examiner)

Blogging is one of the most widely used marketing tactics

28) 59% of digital marketers start a new blog or invest heavily in blogging. (Source: Moz)

29) Blogs is the most popular content marketing tactic used by 73% of digital marketers. (Source: Moz)

30) Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. By creating more offers and blog articles, you create more opportunities to rank in search engines. (Source: HubSpot)

31) 81% of marketers rated their blog as “useful” or “better”. (Source: HubSpot)

32) 57% of marketers reported that they have acquired a customer through their company blog. (Source: HubSpot)

33) The average budget spent on company blogs and social media has nearly tripled in three years (from 9 to 21%). (Source: HubSpot)

Blogging is hot and growing

34) There are 31% more blogger today than there were 3 years ago. (Source: HubSpot)

35) US Internet users spend 3X more time on blogs and social media than they do on email. (Source: HubSpot)

36) Most people read blogs more than once a day. (Source: HubSpot)

37) Over 40% of US companies use their blogs for marketing purposes and the number if growing. (Source: eMarketer)

Blog is a great way to let customers discover what you offer

38) 19% of online shoppers refine their choice based on information they read on blogs. (Source: HubSpot)

39) 19% of online shoppers get support and answers from blogs. (Source: HubSpot)

40)  17% of online shoppers discover products and services from blogs. (Source: HubSpot)

41) 14% of online shoppers get assurance from blogs. (Source: HubSpot)

42) 13% of online shoppers are inspired by blogs to make a purchase. (Source: HubSpot)

43) 7% of online shoppers make a purchase directly from blogs. (Source: HubSpot)

Whether you are a B2C or B2B company – blogging for business works

44) B2C companies that blog generate 88% more leads per month than those who do not. (Source: HubSpot)

45) Companies with >51% of blog articles experience a 77% median increase in lead generation. (Source: HubSpot)

46) B2B companies that blog generate 67% more leads per month than those who do not. (Source: HubSpot)

47) 56% of companies that blog monthly have acquired a customer through their blog. (Source: HubSpot)

48) 66% of companies that blog weekly have acquired a customer through their blog. (Source: HubSpot)

49)  70% of companies that blog 2-3 times per week have acquired a customer through their blog. (Source: HubSpot)

50) 78% of companies that blog daily have acquired a customer through their blog. (Source: HubSpot)

51) 92% of companies that blog multiple times a day acquired a customer through their blog. (Source: HubSpot)

Blogging is rated by many marketers as a critical marketing activity

52) 50% + of online users read blogs. (Source: eMarketer)

53) 25% of marketers rated blogging as a critical marketing activity. (Source: HubSpot)

54) 81% of marketers rated their blog as useful or better. (Source: HubSpot)

55) 34% of marketers rated their blog as important. (Source: HubSpot)

56) Over 46% of users read blogs more than once/day. (Source: HubSpot)

57) The majority of people – 38% read 5-10 blogs. (Source: HubSpot)

58) Companies that blog have 55% more website visitors. (Source: HubSpot)

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