You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1, we listed most of the back-end tasks of starting a corporate blog. In Part 2, we’ll talk about the fun parts–branding and content creation.

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If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.

In short, your business blog is where you can engage with people and build your brand like never before.

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If you’ve been marketing your business online for any amount of time, you know that content marketing can be super powerful.

You probably also know that blogging is one of the best ways to make content marketing work for you.

But if you’ve never blogged before, or don’t know how to start a business blog, blogging and content marketing can be a little intimidating. The problem is,
finding reputable resources to help you get started can be tricky, too.

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Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference.

Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Then, you still need to deal with the competition. Most niches and industries are saturated. New blogs pop up every day. Still, there are ways to attract more online visitors.

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We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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You’ve decided to make the leap, and use a freelance writer for your marketing copywriting.

Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider:

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Blogging has become increasingly popular in recent years, especially with businesses now utilizing this little Internet secret to bump up traffic to their websites. It’s magical, amazing, wonderful to be able to catch a potential client’s attention and have them itching to learn more about what you’re offering, whether it’s a specific product or just a shared knowledge of something they’re interested in. Nothing will stamp out that interest faster than a poorly formatted blog, though.

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Blogging definitely isn’t risky business when it comes to marketing your brand. Over the past few years, it’s shifted to the norm for organizations of every size – according to HubSpot’s research, the average company’s budget for blogging has tripled since 2010. The majority of marketers believe their content marketing strategy is critical or important to their organization’s outreach and reaching sales targets.

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How much effort do you put into images for your blog posts?

Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game:

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When you first start a business blog, coming up with blog topic ideas can be tough. If you’re a one-person-show like a freelancer, consultant, or coach, it’s even tougher. Use this list of business blog post ideas as a springboard to get you started.

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