Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.
That, obviously, is the wrong to go about it.
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Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?
The difference is often in the social media and marketing efforts used to promote content.
A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.
If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. That’s one of the reasons we can’t help but love the term “call-to-action,” because it’s quite literal and to-the-point. Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle.
Continue readingWith this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing!
Still wondering why you should be blogging?
So, yes – when done right – blogging is definitely worth spending time on…
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Today’s media is all about the visual. Your website is not likely to survive if it does not have striking graphics. Graphics are the spice in your reader’s soup.
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Do your landing pages successfully convert visitors into subscribers, buyers, or leads?
If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization.
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Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back.
Continue readingWhen it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words. Adam Thompson points out that “if [your blog] doesn’t look inviting, attractive, and easy-to-read, you’re less likely to earn social shares or natural backlinks.” Failing to format can ruin your best intentions of growing an audience and subscribers, improving your SEO, and generating leads.
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Search engine optimization is constantly changing, but you still need to include keywords in your content. But how do you find the best keywords?
With the tools and tricks of experienced search engine marketers, of course. Use these secrets to find keywords that help you pull in lots of profitable traffic.