Nowadays, it’s no secret that behavioral factors play a significant role in search rankings. Google pays close attention to user experience signals such as CTR, bounce rate, time spent on a page, and return rate.
If you want your website not only to reach the top of Google search but also to maintain its position for a long time, you need to continuously monitor these metrics and work on improving them.
Continue reading
As 2024 draws to a close, the SEO landscape continues to shift, with significant changes anticipated in 2025.
Competitors gaining access to Google’s data could disrupt the search ecosystem, compelling SEOs to rethink strategies across platforms. At the same time, evolving AI tools streamline tasks but risk reducing creativity to a formula.
Continue reading
On-page SEO is a process that no serious business should ignore.
Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Having the right on-page setup also improves user experience, which keeps people coming back.
Continue reading
Do you want to understand the current trends and dynamics shaping SEO in 2025? You’ve come to the right place.
We’ve compiled and categorized a list of the latest SEO statistics for you.
Continue reading
For many, Reddit is just a place to browse interesting discussions and share memes, but for savvy marketers, it’s a goldmine of potential visitors. Reddit’s vast and engaged user base can drive thousands of targeted visitors to your site, but only if you know the right strategies.
The traffic Google sends to Reddit has skyrocketed from about 156 million visitors a month last year to an incredible 626 million monthly visitors now. That’s a 5X growth in just 12 months. Such rapid growth from one of the world’s biggest sites is amazing.
Continue reading
While it may come as a surprise to some people, SEO is still alive and kicking.
Inc. magazine published click-bait piece recently with the title “SEO is Dead”. It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.
Continue reading
SEO writing tips in 2024? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content.
Continue reading
You probably know that link building is super important for SEO.
But how do you convince other websites to link to your great content?
That is where link building outreach steps in.
Continue reading
Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesn’t engage readers. It doesn’t build valuable links. It doesn’t attract search engines, generate leads, or convert sales.
While “gaming the system” might have worked in the past, consumers expect more now. So do search engines like Google, Bing, and Yahoo – Google in particular. To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand.
Continue reading
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.
Continue reading