Content marketers love earning page views. There’s nothing that feels better than putting hours of hard work and mental elbow grease into a blog article, and watching it pay off as the content make the rounds on Twitter and rack up thousands of hits.
However, I’ve got some news that’s probably no surprise for you.
Your CEO is probably more interested in leads. Not just any leads, either. Sales-qualified leads with an interest in buying your company’s product.
Feeling a little stumped about your next article?
Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again.
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. It’s hard work, and there’s no room at the top for branded messaging riddled with content marketing mistakes. To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls:
The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. According to HubSpot’s Rick Burnes, one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” An equally dangerous mistake is to start publishing without knowing exactly what we’re doing…
The time has to come to go beyond vague suggestions and analyze specific tactics that will lead to a powerful combination of blogging and social media interaction. Let’s talk about what your blog post should look like, how to share it via multiple social platforms, and when to do it.
If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs.
So you brainstorm content topic ideas and create a strategy, and then you realize:
That’s a lot of content.
Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure.
Did you know the average person spends over 5 hours every day online? And that internet usage continues to grow each year?
There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging:
Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it.
Your marketing strategy will never be complete if you don’t maintain a social media presence. Just like with anything else, taking proper care of your accounts can be extremely time-consuming and ineffective unless you have the right tools at your disposal. If you don’t have time to experiment with a large variety of tools in order to find one that is right for you, a good idea would be to consult several experts. Luckily for all of us, a few social media influencers were very helpful and told us about their most favorite social media tools.
