Marketing Events & Conferences

Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events.

Visiting different trade shows, summits, forums and marketing conferences is a great opportunity to become immersed in sharing your knowledge with the brightest and the best people in the industry.

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Content Curation Strategy

Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have.

Plus, after consistently publishing epic content for a while, the well of inspiration can dry up. Your customers and prospects are left with parched throats and you wonder what to do now.

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Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news:

You don’t have to create all that content yourself.

Most of the content you publish should be your own, but you can also curate content for your business blog. Content curation saves you time and helps you build relationships with other businesses and blogs.

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Content Curation Tools

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.

*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.

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You already know that guest blogging is an awesome technique to build and grow relations by generating incoming links. It’s 5 times more effective to grow a website audience and traffic by publishing posts on other websites than on your own. Even further, it’s the only white-hat SEO technique left out there that allows you to legitimately grow incoming links and audience.

Guest Blogging

Yet, there are mistakes that will absolutely sabotage your guest blogging efforts.

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“So, stick a fork in it. Guest blogging is done, it’s gotten too spammy.”

Rip guest blogging

Every marketer with an internet collection gasped when Matt Cutts, Google’s head webspam fighter, published these words on his personal blog a little over a week ago. For decades, guest blogging’s been the backbone of many brilliant brands’ outreach strategies, and often with remarkable results. Case studies have reported remarkable results, including 400% jumps in subscribers from landing a single post on a high-authority site:

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Guest Blogging Is A Remarkable Tool For Earning Backlinks

There are few shortcuts to great SEO in the post-Panda update era. While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Or can it?

Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Not fully convinced that a high search ranking matters?

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Content Strategy

Building a small business content strategy is hard work, but it’s probably about to get much harder.

Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates, “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset.

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