Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Copywriting expert Barry Feldman reports that demand for infographics on the web increases 1% each day! And why not, really – infographics are perfectly viral-ready. They’re easily-packaged, bite-sized bits of information in a gorgeous visual format. If you’re considering joining the ranks of cool infographic creators, consider the following evidence.

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Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money.

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Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference.

Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Then, you still need to deal with the competition. Most niches and industries are saturated. New blogs pop up every day. Still, there are ways to attract more online visitors.

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We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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Does your content work?

If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good?

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While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?

There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!

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You’ve decided to make the leap, and use a freelance writer for your marketing copywriting.

Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider:

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Blogging has become increasingly popular in recent years, especially with businesses now utilizing this little Internet secret to bump up traffic to their websites. It’s magical, amazing, wonderful to be able to catch a potential client’s attention and have them itching to learn more about what you’re offering, whether it’s a specific product or just a shared knowledge of something they’re interested in. Nothing will stamp out that interest faster than a poorly formatted blog, though.

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Blogging definitely isn’t risky business when it comes to marketing your brand. Over the past few years, it’s shifted to the norm for organizations of every size – according to HubSpot’s research, the average company’s budget for blogging has tripled since 2010. The majority of marketers believe their content marketing strategy is critical or important to their organization’s outreach and reaching sales targets.

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Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:

• build your expertise and reputation in your industry
• flood your website or blog with traffic
• increase brand awareness and recognition

Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.

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