Writing effective web copy is either an art or a science, depending on who you ask. While there is no single tried-and-true web copywriting formula that works for every site, there are several methods copywriters can select from to create website copy that sells.
Continue readingInterviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. This Complete Expert Interview Guide covers everything from finding the right experts and securing an interview to asking the right questions and promoting your new piece of awesome content. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
Talking to the right people is the most important part of successful content marketing interviews, since soundbites from the wrong people just aren’t as applicable to your audience or your purpose.
If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive.
Why is an attractive Facebook page important?
If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list.
Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.
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What can you do in 30 minutes?
You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. What if you could get an entire blog totally ready for publication in this amount of time? It would be pretty world-changing, wouldn’t it?
Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.
A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.
Merely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business.
Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.
Okay… here we go!
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No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies.
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Content marketers need to be empathetic, detail-oriented, and tech-savvy. However, agility may be the most important attribute of all. As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona.
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