If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list.
Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.
Continue reading
What can you do in 30 minutes?
You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. What if you could get an entire blog totally ready for publication in this amount of time? It would be pretty world-changing, wouldn’t it?
Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.
A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.
Merely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business.
Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.
Okay… here we go!
Continue reading
No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies.
Image courtesy of digitalart / FreeDigitalPhotos.net
Content marketers need to be empathetic, detail-oriented, and tech-savvy. However, agility may be the most important attribute of all. As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona.
Continue reading
To build an awesome business blog, regular updates and original quality content are unquestionable. The task itself is quite challenging, and one of the first questions raised is where to get the ideas?
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education.
Growth hacking… Is this a new buzzword or a must-have skill for a digital marketer? Like many things, the most effective solutions are often born from scarcity. That’s probably one of the reasons why growth hacking is a trend associated with start-ups. While it’s not quite hit the mainstream yet, I believe it’s just around the corner for larger organizations. The concept is based on two profound observations of modern business:
Continue reading