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Mar 18th, 2017 Last update

Top Blogging Statistics: 45 Reasons to Blog

to blog or not to blog

Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.

Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you.

Blogging

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks.
(Source: NM Incite)

2) 81% of U.S. online consumers trust information and advice from blogs.
(Source: BlogHer)

3) Companies that blog have 97% more inbound links.
(Source: Hubspot)

4) By 2013, it is projected that 128 million people in the US will be blog readers.
(Source:  MyMarketingDept.)

5) 92% of companies who blog multiple times per day have acquired a customer from their blog.
(Source:  HubSpot)

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population.
(Source: Sysomos)

7) B2B marketers who use blogs generate 67% more leads than those that do not.
(Source: InsideView)

8) 23% of total Internet usage time is devoted to social networks or blogs.
(Source: Dream Systems Media)

9) 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
(Source: BlogHer)

10) 33% of B2B companies use blogs.
(Source: InsideView)

11) 37% of marketers say blogs are the most valuable type of content marketing.
(Source: Content Plus)

12) 81% of companies consider their blogs "useful," "important," or "critical".
(Source: Hubspot)

13) Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
(Source: TrafficGenerationCafe)

14) The average person watches 182 online videos per month.
(Source: Digital Buzz Blog)

15) On average, companies that blog receive 434% more indexed pages.
(Source:  HubSpot)

16) Among those who use e-mail marketing, companies that  blog get twice as much traffic from their email than those who don’t.
(Source:  HubSpot)

17) Businesses that blog  ≥ 20 times/month get  5x more traffic than those who blog ≤ 4 times/month.
(Source: Hubspot)

Blogging for Small Business

18) Small businesses that blog get 126% more lead growth than small businesses that do not blog.
(Source: ThinkCreative)

19) 22% of U.S. small businesses plan to post a video to YouTube in the next 12 months to promote their businesses.
(Source: BIA/Kelsey)

20) 52% of U.S. small businesses use social media to promote their businesses.
(Source: BIA/Kelsey)

21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again.
(Source: Payvment)

Content Creation for Blogging

22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.
(Source: Content Marketing Institute)

23) 60% of consumers feel more positive about a company after reading custom content on its site.
(Source: Content Plus)

24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%).
(Source: Performics)

25) 87% of online marketers use video content.
(Source: Outbrain)

26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video.
(Source: comScore)

27) 90% of consumers find custom content useful,  78% believe that companies behind content are interested in building good relationships.
(Source: TMG Custom Media)

28) Articles with images get 94% more views.
(Source: Jeff Bullas)

29) 78% of chief marketing officers think custom content is the future of marketing.
(Source: Hanley-Wood Business Media)

30) Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.
(Source: Content Marketing Institute and Marketing Profs)

31) 68% of consumers are likely to spend time reading content from a brand they are interested in.
(Source: The CMA)

Social Media and Blogging

32) Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users.
(Source: GfK MRI)

33) 85% of tweets reflect original content (non-RTs).
(Source: 360i)

34) 15% of brands post content to their Google+ pages more than 3 times per week.
(Source: Simply Measured)

35) Shorter social media posts (those less than 70 characters) do much better in terms of engagement than longer posts.
(Source:Vitrue)

36) 70% of business-to-business marketing companies use Facebook to distribute content.
(Source: Content Marketing Institute)

37) 80.3% of social media users read posts from people known personally, while 69.5% post status updates while on their mobile device.
(Source: comScore)

Attention, Please

surprised girl
38) More than 80% of email marketers send the same content to all subscribers.
(Source: Experian)

39) 66% of small to medium-sized U.S. business websites lack a form-fill option to enable consumers to request information.
(Source: BIA/Kelsey)

40) Top reasons for U.S. users to unsubscribe from an email subscription are too many emails (69%) and content that is no longer relevant (56%).
  (Source: Chadwick Martin Bailey)

41) 75% of small to medium-sized U.S. business websites lack an email link on their home page for consumers to contact the business.
(Source: BIA/Kelsey)

42) 57% of Facebook users say they never click on Facebook ads or sponsored content.
(Source: Associated Press GfK Poll)

43) 60% of small to medium-sized U.S. business websites are missing either a local or toll-free telephone number on the home page.
(Source: BIA/Kelsey)

44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn.
(Source: BIA/Kelsey)

45) 61% of U.S. social media users are annoyed by applications that automatically post content.
(Source: Beyond)

What’s the most interesting data you’ve found here? Do you have any other interesting blogging statistics you want to share with us?  We’d love to hear your thoughts in the comments!

Blogging Content Creation