Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future, you’re in luck. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports.

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Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future.

Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on?

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Do you struggle at creating titles and headings that capture attention and compel visitors to keep reading? The kind of powerful titles and subject lines that draw readers in like moths to the flame and keep them coming back for more?

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Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.

Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” It’s never to late to get started, which is why we’ve curated a list of the most powerful editorial calendar tools for everyone from the tiniest startups to major enterprises:

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They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact.

No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with.

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Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around.

Truly great strategy has never been a matter of just accepting the status quo. Throughout history, the most memorable campaigns have been the ones that pushed the envelope. Apple’s 1984 campaign shattered consumer perception of computers as a boring, corporate tool. Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars.

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What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think.

Hard work and tireless content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder:

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If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.

You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource.

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Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.

Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?

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If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too.

So what are the 4 U’s and how can you use them to write more powerful headlines and copy?

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