When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words. Adam Thompson points out that “if [your blog] doesn’t look inviting, attractive, and easy-to-read, you’re less likely to earn social shares or natural backlinks.” Failing to format can ruin your best intentions of growing an audience and subscribers, improving your SEO, and generating leads.
Continue readingYou know there are people who just enter the room and the atmosphere changes. You feel their energy, feel their attitude to life, feel their wisdom and strength. I got a chance to sit down and talk to such a person.
Lights on. Guy Kawasaki.
Venture capitalist, entrepreneur, a former evangelist at Apple and the author of 12 books now.
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Search engine optimization is constantly changing, but you still need to include keywords in your content. But how do you find the best keywords?
With the tools and tricks of experienced search engine marketers, of course. Use these secrets to find keywords that help you pull in lots of profitable traffic.
Content marketing moves incredibly fast. A decade ago, it was still an emerging strategy; today, it’s a cornerstone of modern marketing, used by over 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future, you’re in luck. We’ve curated 75 of the most powerful content marketing stats from the latest, high-quality research reports.
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future.
Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on?
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Do you struggle at creating titles and headings that capture attention and compel visitors to keep reading? The kind of powerful titles and subject lines that draw readers in like moths to the flame and keep them coming back for more?
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.
Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” It’s never to late to get started, which is why we’ve curated a list of the most powerful editorial calendar tools for everyone from the tiniest startups to major enterprises:
They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact.
No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with.
Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around.
Truly great strategy has never been a matter of just accepting the status quo. Throughout history, the most memorable campaigns have been the ones that pushed the envelope. Apple’s 1984 campaign shattered consumer perception of computers as a boring, corporate tool. Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars.
Continue readingWhat’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think.
Hard work and tireless content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder:
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