The SEO, Copywriting and Content Marketing Blog

10 Thought Leaders’ Creative Marketing Ideas

Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around.

Truly great strategy has never been a matter of just accepting the status quo. Throughout history, the most memorable campaigns have been the ones that pushed the envelope. Apple’s 1984 campaign shattered consumer perception of computers as a boring, corporate tool. Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars.

11 Content Writing Secrets from the Pros

What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think.

Hard work and tireless content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder:

30 Low-Cost Content Marketing Ideas

If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.

You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource.

Top Blogging Statistics: 45 Reasons to Blog

Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.

Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?

4 U’s: Copywriting Tips for Great Headlines & Copy

If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too.

So what are the 4 U’s and how can you use them to write more powerful headlines and copy?

18 Must-Use Writing Strategies [+Examples]

Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website.

A blog post or article will succeed or fail based on whether it engages the audience in a clear and consistent way. Here are nine writing strategies that can help you snag your readers and keep them interested.

6 Experts’ Proven Tips for Creating a Successful Blog

It’s easy to start a blog, but it’s incredibly difficult to build an audience. 92% of marketers are currently creating custom branded content. Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. Advice to write “quality content” isn’t always enough; even brilliant content can be ignored if you aren’t marketing it the right way.

But there’s nothing to worry about as our blogging experts are here to share their tips for creating a blog from scratch and maintaining it building a lively and active audience.

6 Tips on Creating Compelling Newsletter Titles

As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point?

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once:

Why Storytelling Matters: a Data-Driven Answer

There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts.

1000+ Power Words That Sell to Maximize Your Conversions

Are you struggling to find the right words to sell your product or idea?

Do you want to find better words that sell to maximise your conversions?

All writers know how important word choice is, and the power that a single word can have on readers. Choosing the right word can be the difference between them taking action and remaining passive readers. It can be the difference between writing content that’s memorable and content that’s easily forgotten.