The best thing about Twitter is the real-time interaction it allows businesses to have with partners, vendors, customers, and prospects. But the best thing is also the worst thing: to have real-time interaction, you have to be on Twitter all day, and in business you can’t afford that.
Unless you can hire a full-time social media manager to tweet, post updates, and otherwise engage with people online, you need to plan your tweets ahead of time and use a platform to publish them for you.
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