While it may come as a surprise to some people, SEO is still alive and kicking.

Inc. magazine published click-bait piece recently with the title “SEO is Dead”. It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.

Continue reading

Image source

Freelance writers can make or break your business.

Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that?

Continue reading

Sometimes essay writing is like visiting a dentist – painful, but inevitable. Nobody is interested in student’s personal circumstances. Who cares if you have time and energy for doing that essay juggling work, study and private life? Is your heart broken? Or, maybe, have you spent several sleepless nights? In the eyes of your professors, these are weak excuses for not doing homework. Do it or die.

Continue reading

SEO writing tips in 2024? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content.

Continue reading

You probably know that link building is super important for SEO.

But how do you convince other websites to link to your great content?

That is where link building outreach steps in.

Continue reading

Image source

Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.

The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics.

Continue reading

I’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music.

Continue reading

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel – also sometimes known as a sales funnel – there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel.

Continue reading

There’s nothing simple about creating a content strategy.

Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:

Continue reading

When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly.

It’s crucial to fill them up again by consuming quality content yourself.

Continue reading