Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?

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Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” In order to convert new leads, a marketer needs deep understanding of their company’s customers. You should also develop a strong knowledge of behavioral psychology principles.

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Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork?

Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.

Understand that you’re definitely not alone. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.

Well, you’re in luck. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015:

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Freelance writers can make or break your business.

Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that?

Want to make sure you’re hiring the right person for your blogging and content marketing? Here are eleven things to look for when scouring the Internet for writers.

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Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website.

A blog post or article will succeed or fail based on whether it engages the audience in a clear and consistent way. Here are nine writing strategies that can help you snag your readers and keep them interested.

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How much effort do you put into images for your blog posts?

Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game:

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Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging while streamlining your writing process. Following is a list of effective writing tips that can help you create standout content more efficiently.

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While it may come as a surprise to some people, SEO is still alive and kicking.

Inc. magazine published click-bait piece recently with the title “SEO is Dead.” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.

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SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content.

Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.

Want to get a leg up on your competitors? Need to generate more leads and sales for your business? Here is a collection of must-know tips to boost the visibility of your web pages.

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