If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques.
A true champion copywriter knows how to utilize each of these techniques to maximum effect to gain more product sales. So without further ado, I present 15 Must-Know Copywriting Techniques — read ’em, learn ’em, implement ’em!
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Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. While there are a number of both battle-tested and brand spanking new copywriting tips and formulas in existence, there are a handful that translate especially well to forms of content outside of advertising and sales. While AIDA is considered by many to be the ultimate formula, there are actually several others that work for marketing and other content, not just sales and advertising.
Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money.
Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it.
Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company.
Continue readingFor some reason, myths (on practically any topic) gain huge popularity and widespread acknowledgement. Just take Olympus and the Greek gods, for instance.
But not all myths are so clearly fictional as Greek mythology. Some of them — like these 5 copywriting misconceptions — are believed to be true by many people, simply because they’re retold on popular blogs or spread by so-called “gurus” of the industry.
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Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.
Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.
Whether you are a complete novice or a seasoned copywriter, sharpening your copywriting skills is always a good thing. There are some tricks of the trade that never go out of style, and the following copywriting techniques can help you master effective and memorable copywriting.
Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?
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So, you’re thinking of a career as a professional copywriter.
You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. Regardless, one thing is abundantly clear to those of us “on the inside.” Considering how to become a copywriter is a lot more sensible than you may think. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. A exceptional career and lifestyle is within reach, and we’re here to tell you how to become a copywriter:
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The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.
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It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.
If you’re looking to hire a copywriter for your business, the following 5 characteristics of great copywriters will help you sort out the truly talented from the merely mediocre.