I’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music.
Continue readingWhen creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel – also sometimes known as a sales funnel – there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel.
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There’s nothing simple about creating a content strategy.
Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:
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When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly.
It’s crucial to fill them up again by consuming quality content yourself.
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Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesn’t engage readers. It doesn’t build valuable links. It doesn’t attract search engines, generate leads, or convert sales.
While “gaming the system” might have worked in the past, consumers expect more now. So do search engines like Google, Bing, and Yahoo – Google in particular. To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand.
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Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.
The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
Continue readingThere are moments in life when you have to write a personal statement. Even though this task is nothing more than an extended essay about yourself, it can be not that easy, as it seems. On one hand, you may think that you know the topic like nobody else. Indeed, who better than you knows everything about your experiences, talents and life views? On the other hand, it clears out that knowledge and clear understanding of the topic is not enough. Choosing the right tone can be much more difficult than recollecting the central episodes from your autobiography.
Continue reading3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company.
That means that fancy flash designs, enormous images, or any other elements which can slow your load time to a crawl are definitely out of the question.
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It goes without saying that you need to be consistently and continually updating your blog with new, relevant, and interesting content. But when is the best time to update your blog? Is there a specific day or time that your readers and customers click on your blog, comment on it, or share it more so than any other time or day of the week?
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Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.
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