The SEO, Copywriting and Content Marketing Blog

Why Quality Content is the Core for Any SEO Strategy

Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesn’t engage readers. It doesn’t build valuable links. It doesn’t attract search engines, generate leads, or convert sales.

While “gaming the system” might have worked in the past, consumers expect more now. So do search engines like Google, Bing, and Yahoo – Google in particular. To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand.

8 Do’s and Don’ts For a Company Newsletter

Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.

The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.

The 20 Best Personal Statement Writing Services

There are moments in life when you have to write a personal statement. Even though this task is nothing more than an extended essay about yourself, it can be not that easy, as it seems. On one hand, you may think that you know the topic like nobody else. Indeed, who better than you knows everything about your experiences, talents and life views? On the other hand, it clears out that knowledge and clear understanding of the topic is not enough. Choosing the right tone can be much more difficult than recollecting the central episodes from your autobiography.

7 Ways to Add a Brand Personality to Your Website

3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company.

That means that fancy flash designs, enormous images, or any other elements which can slow your load time to a crawl are definitely out of the question.

To Post or Not to Post: The Best Time to Blog

It goes without saying that you need to be consistently and continually updating your blog with new, relevant, and interesting content. But when is the best time to update your blog? Is there a specific day or time that your readers and customers click on your blog, comment on it, or share it more so than any other time or day of the week?

27 Must-Use SEO Tools to Do Content Marketing

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.

Maximize Blog Traffic with Top 27 SEO Plugins

Want to maximize your blog traffic? Sure you do. In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. Most of these are for WordPress, but there are two browser plugins toward the end. Again, I hope you these helpful. Note that while I use many of these tools personally and have tested them all, some may not be compatible with your website, theme, version, or browser. The install instructions are straightforward, but get someone to help if you’re a newbie. The following tools are listed randomly. As usual, bookmark, share, and enjoy!

Most Important Social Media Metrics to Watch

When it comes to social media, there are so many numbers you could track – likes, followers, shares or retweets, and more.

How do you know which are the most important, or even worth tracking at all?

How do you get started with social media for small businesses?

Do You Miss an Opportunity to Grow Your Business?

Mike had his website launched – and now a whole world of online opportunity was open before him.

He’d always dreamed of being an entrepreneur. When he was a young boy, his Father told him to build his own business because this was the only way to make a difference in this world. Mike wanted the freedom to follow his dreams and build an empire. Mike was a natural-born innovator, and his years of dreaming, saving, research and hard work had finally paid off.

Is Your Website in Dire Need of a Content Audit?

Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit.