Top 13 Must-Read Books for Bloggers
When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly.
It’s crucial to fill them up again by consuming quality content yourself.
This list of the top 13 must-read books for bloggers is designed to help you build a better blog, create better content, and find more success with your business blog.
Books to Help You Build a Better Blog
How to Build a Blog
by Danny Iny
Written by serial entrepreneur Danny Iny of Firepole Marketing and a few others, How to Build a Blog explains why common guru strategies don’t work and offers an A-B-C strategy that does work if you’re willing to put in the time and effort.
Start Your Own Blogging Business
(StartUp Series) by Entrepreneur Press
As one of the StartUp Series books from Entrepreneur Press, Start Your Own Blogging Business shows you the ropes of successfully starting, promoting, and monetizing a blog.
Publish and Prosper: Blogging for Your Business
by DL Byron & Steve Broback
This was one of the first books to look at businesses can use blogging to build brands and attract customers. This how-to style book covers everything from selling the business blog idea to management, to the different kinds of business blogs, to creating great content and more.
Books to Help You Create Better Content
How to Write Great Blog Posts that Engage Readers
by Steve Scott
As an affiliate marketer who has built a very profitable business online using mainly his blogs, Steve Scott knows what he’s talking about in this short ebook, one of his Better Blog Booklets. He offers specific and valuable advice you can start using today to create better blog content.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley & C.C. Chapman
Written by the Chief Content Officer of MarketingProfs.com and the founder of DigitalDads.com, this book is an all-in-one resource about creating engaging content. The authors back up their claims with plenty of case studies and focus on utilizing the power of storytelling, finding your authentic voice, and other measures to help you create killer content every time.
The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
Although this book is mainly about writing persuasive copy, it’s included in this list because all good content needs to use some elements of copywriting. Otherwise, how will you convince anyone to comment, share, subscribe, or buy from you? Written by one of America’s greatest copywriters, this book should be on every writer’s desk.
Content Strategy for the Web
by Kristina Halvorson
Written by a world-renowned leader of content strategy, this handy book illustrates how to create and deliver great content when and where your customers want it, as well as how to craft a content strategy to make sure you’re always creating and properly maintaining meaningful content.
Sticky Readers: How to Attract a Loyal Blog Audience by Writing More Better
by Margaret Andrews
Nobody hangs around your blog to read boring content. Pick up this quick read and learn some tried-and-true strategies to make your content more interesting so readers stick around and come back for more.
Books to Help You Have a More Successful Business Blog
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Incomeby Darren Rowse and Chris Garret
If you’ve been blogging for any amount of time, you’ve probably heard of ProBlogger.
Written by that popular blog’s owner, Darren Rowse, and another of the world’s most successful bloggers, Chris Garrett, this book covers everything from choosing a niche, to attracting your audience and monetizing your blog. Known as the professional blogger’s bible, this book is a must-have.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
by Brian Halligan and Dharmesh Shah
Written by the founders of HubSpot and the team that first coined the term “inbound marketing”, this book lays out the whole philosophy of using search engine optimization, social media, and blogs to attract customers to you instead of hunting them down yourself.
Search Engine Optimization For Dummies
by Peter Kent
If you want to attract leads and customers with natural search, you need to know SEO. Use this primer to help you understand and implement the basics.
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Brian Solis
In addition to getting your blog up and running, you need to have a social media strategy in place to get the word out about your business and your great content. This book, newly revised to stay on top of changing media, explains how to engage fans across all the major social platforms of the web.
Blogging to Drive Business: Create and Maintain Valuable Customer Connections
by Eric Butow and Rebecca Bollwitt
This book neatly sums up everything you need to know to make your business blog work for you, from integrating your blog with social media and other marketing efforts, to determining the ROI of your blog, to using the latest techniques like podcasts and microblogging.
What Are Your Must-Read Books for Bloggers?
What books would you add to this list? Please share in the comments and help other business bloggers out!
And if you need more books to check out, this article from Copyblogger lists another 38 books for bloggers that (refreshingly) aren’t just about blogging. Happy reading!
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