Top Blogging Statistics: 49 Reasons to Blog

Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.

Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you.

Blogging

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. ¹

2) 81% of U.S. online consumers trust information and advice from blogs. ²

3) Companies that blog have 97% more inbound links. ³

4) Statistics show that 83% of internet users read blogs. With 5.35 billion people online, that’s about 4.44 billion blog readers globally. ⁴

5) 92% of companies who blog multiple times per day have acquired a customer from their blog. ³

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population. ⁵

7) The most active demographic group for blog readership is adults aged 40 to 60, making up 37% of the total audience. Around 30% of blog readers are between 31 and 40 years old, 17% are 25 to 30, and only 10.3% are 19 to 24. ³²

8) B2B marketers who use blogs generate 67% more leads than those that do not. ⁶

9) 23% of total Internet usage time is devoted to social networks or blogs. ⁷

10) 61% of U.S. online consumers have made a purchase based on recommendations from a blog. ²

11) 91% of B2B companies blog or use other types of content marketing. ⁸

12) 37% of marketers say blogs are the most valuable content type for marketing. ⁹

13) 81% of businesses rated their company blogs as “useful,” “important” or “critical.”. ¹⁰

14) Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. ¹¹

15) On average, companies that blog receive 434% more indexed pages. ³

16) Among those who use e-mail marketing, companies that  blog get twice as much traffic from their email than those who don’t. ³

17) Businesses that blog ≥ 20 times/month get 5x more traffic than those who blog ≤ 4 times/month. ³

Blogging for Small Business

18) Small businesses that blog get 126% more lead growth than small businesses that do not blog. ³

19) 22% of U.S. small businesses plan to post a video to YouTube in the next 12 months to promote their businesses. ¹³

20) 52% of U.S. small businesses use social media to promote their businesses. ¹³

21) 70% of business-to-consumer marketers have gotten their customers through Facebook. ¹⁴

Content Creation for Blogging

22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. ¹⁵

23) 60% of consumers feel more positive about a company after reading custom content on its site. ⁹

24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). ¹⁶

25) According to 61% of marketing experts, the most important characteristic of good blog content is in-depth and comprehensive subject coverage. Correct grammar ranks second at 54%, followed by native-level language proficiency. ³³

26) 87% of online marketers use video content. ¹⁷

27) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. ¹⁸

28) 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships. ¹⁹

29) Articles with images get 94% more views. ²⁰

30) 78% of chief marketing officers think custom content is the future of marketing. ²¹

31) Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content. ¹⁵

32) 68% of consumers are likely to spend time reading content from a brand they are interested in. ²²

Social Media and Blogging

33) X (formerly Twitter) users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users. ²³

34) 85% of tweets reflect original content (non-RTs). ²⁴

35) 15% of brands post content to their Google+ pages more than 3 times per week. ²⁵

36) Shorter social media posts (those less than 70 characters) do much better in terms of engagement than longer posts. ²⁶

37) 70% of business-to-business marketing companies use Facebook to distribute content. ¹⁵

38) The average person watches 182 online videos per month. ¹²

39) 80.3% of social media users read posts from people known personally, while 69.5% post status updates while on their mobile device. ¹⁸

Attention, Please

40) Most bloggers – about 70% – use affiliate marketing to make money. Around 57% use sponsored posts, and 49% rely on pay-per-click ads, such as Google Ads or other PPC networks.³²

41) More than 80% of email marketers send the same content to all subscribers. ²⁷

42) 66% of small to medium-sized U.S. business websites lack a form-fill option to enable consumers to request information. ¹³

43) Top reasons for U.S. users to unsubscribe from an email subscription are too many emails (69%) and content that is no longer relevant (56%). ²⁸

44) 75% of small to medium-sized U.S. business websites lack an email link on their home page for consumers to contact the business. ¹³

45) 57% of Facebook users say they never click on Facebook ads or sponsored content. ²⁹

46) 60% of small to medium-sized U.S. business websites are missing either a local or toll-free telephone number on the home page. ¹³

47) Approximately 77% of small and medium-sized businesses have integrated at least one social media link on their websites. ³⁰

48) 61% of U.S. social media users are annoyed by applications that automatically post content. ³¹

49) 54% of bloggers use AI to generate ideas. Other common AI use cases among bloggers include writing headlines (41%), writing outlines, and suggesting edits (40%). ³⁴

What’s the most interesting data you’ve found here? Do you have any other interesting blogging statistics you want to share with us? We’d love to hear your thoughts in the comments!

Sources

1. Talkwalker
2. BlogHer
3. Hubspot
4. Master Blogging
5. Meltwater
6. Demandbase
7. Castle Media Co
8. InsideView
9. Content Plus
10. Marketpath
11. TrafficGenerationCafe
12. Digital Buzz Blog
13. BIA/Kelsey
14. OptinMonster
15. Content Marketing Institute
16. Performics
17. Outbrain
18. comScore
19. TMG Custom Media
20. Jeff Bullas
21. Hanley-Wood Business Media
22. The CMA
23. GfK MRI
24. 360i
25. Simply Measured
26. Vitrue
27. Experian
28. Chadwick Martin Bailey
29. Associated Press GfK Poll
30. Statista
31. Beyond
32. FinancesOnline
33. Semrush
34. Orbit Media