Helen Nesterenko | Author at https://writtent.com/
Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your readers attention. Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media.
Continue readingEvery marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates.
While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
Inspired by the awesome infographic designed by Voltier Digital (see scrollable image below), we’ve curated 17 fresh ideas
to help you generate more exposure than ever before.
Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. How? Through a mix of effective copywriting techniques and powerful conversion copywriting hacks.
Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition.
Continue readingIf you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought.
But never fear — just because your blog isn’t attract customers now doesn’t mean that it won’t in the future — all your blog needs is probably just a quick boost. So, here are 15 ways to boost your blog’s customer-generation.
What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. Copyblogger reports that while only 20% of your website visitors will read your entire article, 80% will absorb your headlines. Developing blog titles that are truly attention-grabbing and intriguing can help you convert casual page viewers into readers.
Have you tailored your marketing ideas to make them different from the sea of competitors’ campaigns? Make this a memorable Thanksgiving for your current and future customers.
Let’s celebrate this special time of the year and take a minute to reflect on all the things we are thankful for. At the same time, let’s also focus on how to bring the most out of your marketing ideas during this holiday.
With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online.
Needless to say, there are lots of tools out there, but which are the ones worthy to give a try?
Here are some options that could be a great test drive for you.
Continue readingThe average marketer today uses 12 different content marketing tactics.
Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. It goes without saying that the wider you’re able to cast your net, the better your results will be. You need to consistently come up with more content marketing ideas to publish even more engaging content.
Recent studies by the Content Marketing Institute have found that 78% of best-of-class marketers are creating more content than they were a year ago, and you can be sure this includes more visual content, audio files, and slideshows than ever before.
People have been telling stories since we could draw on cave walls. Bedtime stories, grand odysseys, tall tales, epic adventures, tragedies, romances, comedies – these are how we understand one another, how we bond with each other.
Stories are how smart marketers win their customers’ hearts.
Selling isn’t just about the cool things your product can do, and buying isn’t a logical process. Stories bridge the gaps between features and benefits and the deep emotional reasons people buy. Stories build connections between you and your prospects – emotional connections that keep them coming back to you.
93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time.
Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.”