What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not.
Helen Nesterenko | Author at https://writtent.com/
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore.
Over 2 million blog posts are published to the web each day. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience.
You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging.
Technology and the internet have ruined the English language. Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English.
Do blogging metrics really matter? Yes, they absolutely do. If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action.
As Jay Baer points out, “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Unless you take a deep look into your traffic sources, page views and conversions on a consistent basis, you could find yourself at the helm of a blog that’s attracting the wrong type of visitors, or worse, just isn’t getting the attention you deserve.
Is SEO dead? Not exactly.
The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. We’re now in an era where quality content creation reigns supreme, and search engines are increasingly taking social signals into account to judge the quality and relevance of content.
That being said, keyword research still matters. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well.
Surely, success of your blog is defined by your knowledge of the topic. That and the ability to convey your message in a language that would be easy for your audience to comprehend. But if you don’t have the right tools at your disposal, chances of your blog becoming remarkable are pretty slim.
Whether you want to know more about tools for better productivity during writing, better formatting options, or maybe a plagiarism checker, please read on. Each one of these tools has been carefully tried out and reviewed, and only the best ones out there made the cut.
In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people.
Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. With a little care and thought, any blog with an empty viewer can be grown into an influential force by following 6 essential ideas.
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.
Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.
If you’re new to press release writing and want to master this art, read our 4-step guide.