Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.
If you’re new to press release writing and want to master this art, read our 4-step guide.
So you’ve decided to pursue content marketing and started a blog for your business. Now what?
If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse.
Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example.
But like business blogging, newsletters for business sometimes have a bit of a learning curve.
If you’ve been wondering how to write a newsletter, the good news is it’s relatively easy. Once you make all the preliminary decisions about your e-newsletter, then all you have to do is plan the editorial calendar, get everything written, send it out, and track the results.
Copywriters are seriously misunderstood.
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.
About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that ‘blogs are a great way to engage your visitors.’ (U.addresstwo)
Still not sure whether you need to have a blog?
Here are 20 stunning facts about business blogging that will make you think differently.
You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.
In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1, we listed most of the back-end tasks of starting a corporate blog. In Part 2, we’ll talk about the fun parts–branding and content creation.
If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.
In short, your business blog is where you can engage with people and build your brand like never before.
Continue readingInbound is so hot right now. One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2023 State of Inbound Marketing Annual Report:
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If you’ve been marketing your business online for any amount of time, you know that content marketing can be super powerful.
You probably also know that blogging is one of the best ways to make content marketing work for you.
But if you’ve never blogged before, or don’t know how to start a business blog, blogging and content marketing can be a little intimidating. The problem is,
finding reputable resources to help you get started can be tricky, too.
I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action.
They inspire to stay focused on my dearest dreams and help overcome all the challenges I face.
Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time.
Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen.