The SEO, Copywriting and Content Marketing Blog

11 Reasons to Focus on Quality Content

If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2023 – that is what consumers want. If you plan to “ride the gravy train,” you had best follow suit.

The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. A somewhat logical progression, it seems like.

The 11 Key Elements of Amazing Copywriting

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I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.

11 Best Practices for Effective Writing

While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to.

These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing.

11 Buzzwords to Use in Your Blog Posts

Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.

That, obviously, is the wrong to go about it.

11 Fresh Blogging Secrets to Get More Subscribers

Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?

The difference is often in the social media and marketing efforts used to promote content.

A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.

10 Ways to Use Slideshare in a Social Media Strategy

60 million visitors a month head to Slideshare.

If you’re unimpressed, think about this: it’s considerably less social than other networks.

While users can follow others, it’s primarily a center for information discovery.

The most-common tags on the network are business, market, trends, research, social media, and statistics.

10 Super Tips for Managing Freelance Writers

I know exactly why you’re here, reading this.

Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.

10 Metrics to Track Newsletter Content Success

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters.

While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Are the majority of emails you send bouncing back to you? Is your spam complaint rate so high your messages aren’t even being read?

10 Marketing Techniques From Traditional Advertising

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.

10 great advantages of outsourcing content creation

If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.