The SEO, Copywriting and Content Marketing Blog

11 Steps to Effective Website Copywriting

Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond.

There is no one formula for website copywriting that works for every company. Short but sweet might be just the thing for one business, while another will require more in-depth information to convince visitors to take action. However, following are some steps all website copywriters can take to make the most of their limited time with readers.

11 Signs Your Business Needs Blogging

Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? The solution to your problem might be business blogging – or creating more content if you’re already on it. It’s the single most-effective way to

11 Little-Known Scientific Facts About Blog Titles

Writing blog titles isn’t much of an art.

That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.

11 Reasons to Focus on Quality Content

If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2023 – that is what consumers want. If you plan to “ride the gravy train,” you had best follow suit.

The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. A somewhat logical progression, it seems like.

The 11 Key Elements of Amazing Copywriting

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I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.

11 Best Practices for Effective Writing

While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to.

These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing.

11 Buzzwords to Use in Your Blog Posts

Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.

That, obviously, is the wrong to go about it.

11 Fresh Blogging Secrets to Get More Subscribers

Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?

The difference is often in the social media and marketing efforts used to promote content.

A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.

10 Ways to Use Slideshare in a Social Media Strategy

60 million visitors a month head to Slideshare.

If you’re unimpressed, think about this: it’s considerably less social than other networks.

While users can follow others, it’s primarily a center for information discovery.

The most-common tags on the network are business, market, trends, research, social media, and statistics.

10 Super Tips for Managing Freelance Writers

I know exactly why you’re here, reading this.

Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.