Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.
That, obviously, is the wrong to go about it.
Continue reading
Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?
The difference is often in the social media and marketing efforts used to promote content.
A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.
60 million visitors a month head to Slideshare.
If you’re unimpressed, think about this: it’s considerably less social than other networks.
While users can follow others, it’s primarily a center for information discovery.
The most-common tags on the network are business, market, trends, research, social media, and statistics.
I know exactly why you’re here, reading this.
Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.
Continue readingEmail newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters.
While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Are the majority of emails you send bouncing back to you? Is your spam complaint rate so high your messages aren’t even being read?
Continue readingIt’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.
As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.
Continue readingIf you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:
If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy.
There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. That’s one of the reasons we can’t help but love the term “call-to-action,” because it’s quite literal and to-the-point. Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle.
Continue readingWith this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing!
Still wondering why you should be blogging?
So, yes – when done right – blogging is definitely worth spending time on…
Continue reading