If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either.
After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts.
Continue reading
Does it ever feel like you’re struggling to gain any traction on Twitter?
You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 tried-and-true Tweet writing formulas that really change everything:
Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond.
There is no one formula for website copywriting that works for every company. Short but sweet might be just the thing for one business, while another will require more in-depth information to convince visitors to take action. However, following are some steps all website copywriters can take to make the most of their limited time with readers.
Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? The solution to your problem might be business blogging – or creating more content if you’re already on it. It’s the single most-effective way to
Continue reading
Writing blog titles isn’t much of an art.
That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.
Continue reading
If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2023 – that is what consumers want. If you plan to “ride the gravy train,” you had best follow suit.
The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. A somewhat logical progression, it seems like.
I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.
Continue reading
While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to.
These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing.
Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.
That, obviously, is the wrong to go about it.
Continue reading
Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?
The difference is often in the social media and marketing efforts used to promote content.
A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.