Writing blog titles isn’t much of an art.
That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.
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If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2023 – that is what consumers want. If you plan to “ride the gravy train,” you had best follow suit.
The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. A somewhat logical progression, it seems like.
I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.
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While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to.
These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing.
Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.
That, obviously, is the wrong to go about it.
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Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?
The difference is often in the social media and marketing efforts used to promote content.
A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.
60 million visitors a month head to Slideshare.
If you’re unimpressed, think about this: it’s considerably less social than other networks.
While users can follow others, it’s primarily a center for information discovery.
The most-common tags on the network are business, market, trends, research, social media, and statistics.
I know exactly why you’re here, reading this.
Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.
Continue readingEmail newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters.
While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Are the majority of emails you send bouncing back to you? Is your spam complaint rate so high your messages aren’t even being read?
Continue readingIt’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.
As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.
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