Tatiana Liubarets | Author at https://writtent.com/
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.
Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2023. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.
One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.
In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it.
Marketing skills, therefore, have moved ever-closer to center stage in business.
Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research.
While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible.
How do you manage to create content without any time to blog?
Unless your company is in a position to hire a dedicated, full-time content creator, it can be challenging to work blogging into an already busy work schedule.
Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. While blogging began in the 1990’s as a tool for individuals to share thoughts and hobbies with others, companies worldwide have realized the myriad SEO, lead generation and branding benefits associated with consistently creating content. If you’ve been hesitant to get started, fear not. We’ve compiled virtually everything you need for starting a blog that drives results.
I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action.
They inspire to stay focused on my dearest dreams and help overcome all the challenges I face.
Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time.
Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen.
Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Copywriting expert Barry Feldman reports that demand for infographics on the web increases 1% each day! And why not, really – infographics are perfectly viral-ready. They’re easily-packaged, bite-sized bits of information in a gorgeous visual format. If you’re considering joining the ranks of cool infographic creators, consider the following evidence.
Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:
If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy.
Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.
Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?