Blogging has become increasingly popular in recent years, especially with businesses now utilizing this little Internet secret to bump up traffic to their websites. It’s magical, amazing, wonderful to be able to catch a potential client’s attention and have them itching to learn more about what you’re offering, whether it’s a specific product or just a shared knowledge of something they’re interested in. Nothing will stamp out that interest faster than a poorly formatted blog, though.
Blogging definitely isn’t risky business when it comes to marketing your brand. Over the past few years, it’s shifted to the norm for organizations of every size – according to HubSpot’s research, the average company’s budget for blogging has tripled since 2010. The majority of marketers believe their content marketing strategy is critical or important to their organization’s outreach and reaching sales targets.
How much effort do you put into images for your blog posts?
Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game:
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When you first start a business blog, coming up with blog topic ideas can be tough. If you’re a one-person-show like a freelancer, consultant, or coach, it’s even tougher. Use this list of business blog post ideas as a springboard to get you started.
Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your readers attention. Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media.
Continue readingIf you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought.
But never fear — just because your blog isn’t attract customers now doesn’t mean that it won’t in the future — all your blog needs is probably just a quick boost. So, here are 15 ways to boost your blog’s customer-generation.
What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. Copyblogger reports that while only 20% of your website visitors will read your entire article, 80% will absorb your headlines. Developing blog titles that are truly attention-grabbing and intriguing can help you convert casual page viewers into readers.
Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly). They are so powerful that leading surgeon Dr. Atul Gawande actually wrote a book called “The Checklist Manifesto: How to Get Things Right.”
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What can you do in 30 minutes?
You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. What if you could get an entire blog totally ready for publication in this amount of time? It would be pretty world-changing, wouldn’t it?
Merely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business.
Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.
Okay… here we go!
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