In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it.
Marketing skills, therefore, have moved ever-closer to center stage in business.
Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective.
You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging.
Technology and the internet have ruined the English language. Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English.
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.
If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral.
It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers.
So you’ve decided to pursue content marketing and started a blog for your business. Now what?
If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse.
Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example.
But like business blogging, newsletters for business sometimes have a bit of a learning curve.
If you’ve been wondering how to write a newsletter, the good news is it’s relatively easy. Once you make all the preliminary decisions about your e-newsletter, then all you have to do is plan the editorial calendar, get everything written, send it out, and track the results.
Inbound is so hot right now. One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2023 State of Inbound Marketing Annual Report:
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Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Copywriting expert Barry Feldman reports that demand for infographics on the web increases 1% each day! And why not, really – infographics are perfectly viral-ready. They’re easily-packaged, bite-sized bits of information in a gorgeous visual format. If you’re considering joining the ranks of cool infographic creators, consider the following evidence.