If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too.
So what are the 4 U’s and how can you use them to write more powerful headlines and copy?
Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality? Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website.
A blog post or article will succeed or fail based on whether it engages the audience in a clear and consistent way. Here are nine writing strategies that can help you snag your readers and keep them interested.
It’s easy to start a blog, but it’s incredibly difficult to build an audience. 92% of marketers are currently creating custom branded content. Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. Advice to write “quality content” isn’t always enough; even brilliant content can be ignored if you aren’t marketing it the right way.
But there’s nothing to worry about as our blogging experts are here to share their tips for creating a blog from scratch and maintaining it building a lively and active audience.
Continue readingAs with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point?
A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once:
There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts.
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Are you struggling to find the right words to sell your product or idea?
Do you want to find better words that sell to maximise your conversions?
All writers know how important word choice is, and the power that a single word can have on readers. Choosing the right word can be the difference between them taking action and remaining passive readers. It can be the difference between writing content that’s memorable and content that’s easily forgotten.
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I’m going to be bold here and create an ultimatum for bloggers.
Your headline is the most important part of your blog post.
Why?
Because if you don’t have a great nay, sensational, awe-inspiring headline for your blog post, no one will ever read it.
Stop wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. These great tips will have you writing amazing killer headlines that will get your blog read and shared.
Fantastic copywriting is the real key to success.
I challenge you to identify one great or even mid-sized brand with mediocre content. As far as I know, you won’t succeed. As long as brands have advertised, their visibility has been due in part to the quality of their content.
The need for highly-skilled writers has only grown in the age of the internet. Whether you’re looking to improve your own skill set or make the jump into one of the world’s most exciting and rewarding careers, we’ve curated a list of resources we know and trust. From beginners to experts, there’s something to benefit everyone on this list:
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again.
Before we list the newsletter ideas, however, there’s one important thing to keep in mind: You need to think like an editor.