When it comes to social media, there are so many numbers you could track – likes, followers, shares or retweets, and more.
How do you know which are the most important, or even worth tracking at all?
How do you get started with social media for small businesses?
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Mike had his website launched – and now a whole world of online opportunity was open before him.
He’d always dreamed of being an entrepreneur. When he was a young boy, his Father told him to build his own business because this was the only way to make a difference in this world. Mike wanted the freedom to follow his dreams and build an empire. Mike was a natural-born innovator, and his years of dreaming, saving, research and hard work had finally paid off.
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Has your organic search traffic gone flat? Are you losing keyword ranking for critical search terms? If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit.
Continue readingWith 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years. Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday.
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Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts.
Continue readingIf there is only one thing that can make your CV look better, it is a cover letter. It helps you get your foot in the door and say to your potential employer: ‘Hey there, please read me and pay attention.’ It may seem obvious and unnecessary. However, a couple of introductory phrases can make a whole world of difference.
Last year, I had a hard time writing more or less decent cover letters. I was looking for a job and sent dozens of CVs daily. Sometimes I even reduced my cover letter to minimalistic ‘Best regards’ and… never heard back from the recipients. In other words, I know it from my own experience that a properly formatted cover letter is as important as a suit and tie in your job interview.
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Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play.
By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more!
The list can go on and on…
Continue readingWith 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than TikTok, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.
Continue readingContent marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute.
25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex.
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If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: