With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years. Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday.
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Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts.
Continue readingIf there is only one thing that can make your CV look better, it is a cover letter. It helps you get your foot in the door and say to your potential employer: ‘Hey there, please read me and pay attention.’ It may seem obvious and unnecessary. However, a couple of introductory phrases can make a whole world of difference.
Last year, I had a hard time writing more or less decent cover letters. I was looking for a job and sent dozens of CVs daily. Sometimes I even reduced my cover letter to minimalistic ‘Best regards’ and… never heard back from the recipients. In other words, I know it from my own experience that a properly formatted cover letter is as important as a suit and tie in your job interview.
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Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play.
By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more!
The list can go on and on…
Continue readingWith 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than TikTok, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.
Continue readingContent marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute.
25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex.
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If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization:
- a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic
- loads of visitors mean absolutely nothing without conversions
What is the secret behind the perfect blog post?
Is it the formatting, the research, the editing, the optimization, or the images?
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Have you ever read a well crafted sales letter and raced for your wallet to buy whatever it was selling? Ever wonder how copywriters can compel you to part with your cash so quickly? Here is a list of the 9 best kept secrets that professional copywriters use to make sales.
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Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions – and that’s not even everything you need to keep in mind.
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