Helen Nesterenko | Author at https://writtent.com/
Copywriters are seriously misunderstood.
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.
About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that ‘blogs are a great way to engage your visitors.’ (U.addresstwo)
Still not sure whether you need to have a blog?
Here are 20 stunning facts about business blogging that will make you think differently.
Inbound is so hot right now. One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2023 State of Inbound Marketing Annual Report:
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We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Blogging has become increasingly popular in recent years, especially with businesses now utilizing this little Internet secret to bump up traffic to their websites. It’s magical, amazing, wonderful to be able to catch a potential client’s attention and have them itching to learn more about what you’re offering, whether it’s a specific product or just a shared knowledge of something they’re interested in. Nothing will stamp out that interest faster than a poorly formatted blog, though.
Blogging definitely isn’t risky business when it comes to marketing your brand. Over the past few years, it’s shifted to the norm for organizations of every size – according to HubSpot’s research, the average company’s budget for blogging has tripled since 2010. The majority of marketers believe their content marketing strategy is critical or important to their organization’s outreach and reaching sales targets.
Looking for the best ways to improve your SEO?
Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there…
So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end.
Today I will explain step by step how to write a blog post that will drive 300+ backlinks.
Let me introduce you to one of my favourite strategies – The Stats Post formula. I love it because of its simplicity.
First, I’ll show you how I used this strategy step by step. And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results.
Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic.
Ranking in the top results of search engines, especially Google, is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so.