When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools.
The small business landscape is arguably tougher than ever before. A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. As Expert Stacy Poehler points out, “nothing happens in a vacuum.” Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. However, best practices have changed significantly, and the tactics you learned in business school aren’t necessarily effective today.
If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often makes a bigger difference toward your number of leads and customers than tweaking the design or any other changes you could make.
Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.
Mailchimp is one of the most popular email clients for bloggers thanks to its affordability, ease of use, high-quality campaign reports, and fun quirky culture.
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If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike.
Continue readingEvery marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates.
While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
Inspired by the awesome infographic designed by Voltier Digital (see scrollable image below), we’ve curated 17 fresh ideas
to help you generate more exposure than ever before.
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007.
Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles). His traffic continues to decrease daily.
Have you tailored your marketing ideas to make them different from the sea of competitors’ campaigns? Make this a memorable Thanksgiving for your current and future customers.
Let’s celebrate this special time of the year and take a minute to reflect on all the things we are thankful for. At the same time, let’s also focus on how to bring the most out of your marketing ideas during this holiday.
With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online.
Needless to say, there are lots of tools out there, but which are the ones worthy to give a try?
Here are some options that could be a great test drive for you.
Continue readingThe average marketer today uses 12 different content marketing tactics.
Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. It goes without saying that the wider you’re able to cast your net, the better your results will be. You need to consistently come up with more content marketing ideas to publish even more engaging content.
Recent studies by the Content Marketing Institute have found that 78% of best-of-class marketers are creating more content than they were a year ago, and you can be sure this includes more visual content, audio files, and slideshows than ever before.