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December 19, 2023 Last update

Copywriting: The Ultimate Guide

Copywriting

Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions – all in just one place!

Whether you’re a beginner wanting to learn more, or a copywriter looking to refresh their skills, this guide is for you.

This comprehensive collection of copywriting resources includes 10 chapters, with each one including links to resources that will help improve your copywriting skills and offer simple, practical steps to do so.

There’s even a bonus chapter at the end.

So, without any further delay, check out the guide below!

Introducing Copywriting: The Ultimate Guide
It’s completely up to you how you use this guide. You can start with Chapter 1 and work your way down, or just click whichever one you’re most interested in and the link will take you straight to that chapter.

If you find this copywriting guide useful, please share it with your friends.

Chapter 1: What Exactly is Copywriting? (and What Do I Need To Know Before I Start?)

Are you new to copywriting? Are you not entirely sure what copywriting actually is? Don’t worry. This is the perfect chapter for you to start with.

Put simply, copywriting is writing content that sells—whether it be an idea, product, or service—and that persuades the reader to take action (e.g., advertisements, blogs, websites, emails, brochures, etc.). It requires specific knowledge and skills that not every writer has, but that can be learnt—which you will learn more about in the later chapters.

By the end of this chapter, you will have a better idea of what copywriting is, the different types of copywriting there are, and what to expect if you decide to pursue it further.

Here are some great beginner resources to get you started:

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 2: Common Myths About Copywriters

Don’t believe everything you hear about copywriting.

If you’re new to copywriting, you may have heard things about copywriters that aren’t true. This chapter will clear that up, explaining away some common myths. I’m sure you’ll be happy to find this out now, rather than later.

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 3: Copywriting, Content Writing, Content Marketing: Is there a difference?

Copywriting. Content writing. Content marketing.

They might seem similar, but don’t confuse one for the other. Copyright is another one that people tend to confuse with copywriting.

Yes, there is definitely a difference between all of these, and these resources will explain why.

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 4: The Fundamentals of Copywriting

Now that you know a bit more about copywriting, you’re probably keen to get started and try your hand at some actual copywriting. This chapter covers the fundamentals of copywriting, including tips for beginners that are easy to follow and form a good foundation to build on later (check out Chapter 6 for more tips).

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 5: Direct Response Copywriting

In this chapter, you will learn about direct response copywriting.

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 6: Copywriting Tools

When creating copy, as with when creating anything, having the right tools is incredibly important. Of course, that doesn’t mean you should use every copywriting tool that you can find.

Ask yourself: Do I really need this tool? Will it help improve my copywriting?

Check out the copywriting tools in this chapter, try a few to test them out, then choose the ones that work best for you.

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 7: Top Tips on How to Write Effective Copy

When writing, you must always consider who you are writing for, and copywriting is no different.

So, the resources in this chapter have been divided into sub-categories to make it easier for you to find what you need. They include some great tips, book recommendations, and infographics. Read them all, or just go through the ones that are in the area you are most interested in.

General tips:

SEO copywriting:

Advertising copywriting:

Email copywriting:

Sales copywriting:

Website copywriting:

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 8: Copywriting Formulas and Cheat Sheets: Simple Steps to Get More Readers

Want easy-to-follow, step-by-step formulas for effective copywriting? Or cheat sheets to help you keep track of what you’ve done and what you can still do to improve your copywriting?

This chapter includes cheat sheets and a variety of formulas that have different results, but are all intended to improve your copywriting. Try them to find the one that best suits you.

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 9: The Best Copywriting Resources

You’ve already gone through some incredibly useful resources, but I highly recommend the ones in this chapter, as they include comprehensive lists of the best copywriting resources—such as the best copywriting books, courses, websites, blogs, articles, and infographics.

With so many to choose from, you’re sure to find what you’re looking for here.

Want to add another resource to this chapter? Let us know in the comments below!

Chapter 10: Copywriting Case Studies: Success Stories

Who doesn’t like a success story? If you’re going to invest your time and effort into copywriting, you’ll want to know that it’s going to be worth it in the end.
You’re going to want to see some results.

So, why not check out case studies that show the successful results of great copywriting?

Try these:

Want to add another resource to this chapter? Let us know in the comments below!

Bonus Chapter: More Tips and Research

You’re almost at the end of this guide!

This bonus chapter includes more tips on writing for the web, including topics such as mistakes you should avoid, actionable writing tips, and how people read online, which will help you better understand the readers that you are writing for.

It also includes some interesting research studies (the last one in the list).

Here they are:

Have more resources to add? We’d love to hear them! Please share in the comments below.